SERVICES: [BRANDING/IDENTITY DESIGN] [PHOTOGRAPHY] [ILLUSTRATION] [ANIMATION]
INDUSTRY: [HOSPITALITY] [STREETWEAR]
Saturdays NYC x Bluecouch New York
May 2024
Filed under: RECENT
Branding, Visual Identity, Art Direction, Layout, Illustration, Animation, Videography, Social Media, Apparel
May 2024
Filed under: RECENT
Branding, Visual Identity, Art Direction, Layout, Illustration, Animation, Videography, Social Media, Apparel
Bluecouch is a small skateboard company I run as a passion project. I approached Saturdays NYC to collaborate on a range of apparel and hardgoods.
Creatively the entire project was in my hands, from design, to marketing and execution. I used the foundational aesthetics of Bluecouch and was inspired by the surf roots of Saturdays to develop the final products both physical and visual.
( Full Animation )
Creatively the entire project was in my hands, from design, to marketing and execution. I used the foundational aesthetics of Bluecouch and was inspired by the surf roots of Saturdays to develop the final products both physical and visual.
( Full Animation )
Noen is a sexual wellness start-up. Before the launch of their product they reached out to photograph their upcoming magazine showcasing a modern day take on intimacy and culture.
Bar Lula
Selected Work / 2019-Present
Filed under:
Branding, Visual Identity, Layout, Illustration, Menu, Social Media
Selected Work / 2019-Present
Filed under:
Branding, Visual Identity, Layout, Illustration, Menu, Social Media
Bar Lula is a French-Mexican fusion restaurant with a substantial agave menu under the Endless Hospitality group. I was tasked with developing the brand and visual identity - delivering a complete brand package, including, but not limited to: a bespoke typeface, illustrated assets, layout design for all menus, an agave book, and social media promotional material.
Packer Digital Marketing
Selected Work / 2021-2023
Filed under:
Branding, Visual Identity, Layout, Illustration, Newsletter, Social Media
Selected Work / 2021-2023
Filed under:
Branding, Visual Identity, Layout, Illustration, Newsletter, Social Media
PACKER is a pioneer sneaker and apparel boutique with over 100 years of history, collaborating with globally recognized brands like Adidas and Reebok. During my time with them, I was asked to revitalize and create an evergreen visual identity for their newsletter campaigns and promotional digital assets.
Animation / Motion Graphics
Selected Work / 2019-2023
Filed under: Animation, Motion Graphics, Illustration, Social Media
Selected Work / 2019-2023
Filed under: Animation, Motion Graphics, Illustration, Social Media
Various animations and motion graphics for both selected clientele and personal works. Using both frame-by-frame hand-drawn illustrations and Adobe After Effects.
The Wild Son
Selected Work / 2019-2021
Filed under:
Branding, Visual Identity, Layout, Illustration, Menu
Selected Work / 2019-2021
Filed under:
Branding, Visual Identity, Layout, Illustration, Menu
The Wild Son is a New-American restaurant turned lunch counter located in the East Village of New York City. I was approached to rework their current branding through digital and print deliverables and redevelop their identity by assigning an official color profile and typefaces with an official brand package. Additionally, I designed menus, logo lockups, postcards, accessories such as mugs and t-shirts and bespoke illustrated assets to use on print and digital promotional content.
Book Works is a jazz-inspired streetwear brand based in New York City. Between 2019 and 2023, I captured multiple lookbook entries, photographed e-commerce products, and designed/laid out digital promotional assets.
PACKER is a pioneer sneaker and apparel boutique with over 100 years of history, famous for its footwear collaborations, teaming up with Adidas to rerelease the FYW Intimidation. I was approached to design printed “retro-cards” that came in the boxes of shoes and all digital promotional assets for their online/email rollout.
PACKER is a pioneer sneaker and apparel boutique with over 100 years of history, this time collaborating with handmade Italian footwear brand, FRACAP. While working for Packer I was tasked to photograph, cast and direct the shoot with my team, working closely with our brand director.
The Garret Group is a New York City based hospitality group specializing in conceptually playful and contemporary bars. I was contracted to design the layouts for their new West Village bar “Bandits” and the Spring/Summer ‘21 menu for Cocteleria - a taco bar in Lower Manhattan.
